Joel Ackerman, Chief Creative Genius at Ackermania Creative, is one of the top generators of views for branded videos on the planet. His videos, which combine entertainment with marketing, have been viewed over 100 million times. He is the award-winning writer and director of, not one, but two of the most successful YouTube campaigns ever (Poo-Pourri and Orabrush). Joel’s videos have helped companies go from zero sales to millions in sales, or double or triple annual revenues. Joel is also an evangelist for online video marketing–teaching companies why video content is king; why video is better online than on TV; as well as teaching about the paradoxes of virality and the elements that contribute to it. Ackermania’s offices are in Los Angeles, where Joel, a former stand-up comic and lounge singer, lives with his wife and two children. He rarely tweets, but when he does it is @JoelAckerman.