How startups and brands need to mix PR and social media to grow.
Gregory Galant is the cofounder and CEO of Muck Rack, a platform for PRs pros and journalists to pitch story ideas, monitor the news and measure the impact of articles. TheNextWeb called Muck Rack “one of the most useful tools ever invented for media professionals”. Greg’s also the cocreator and executive producer of The Shorty Awards honoring the best of social media — past winners include Ricky Gervais, Cory Booker, Conan O’Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA. Previously, Greg was an associate producer at CNN where he analyzed the latest trends in citizens’ media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school. To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Gr