Itai Tsiddon is a co-founder of an Israeli-based mobile software startup, Lightricks Ltd. Itai is based in New York and leads Lightricks business development. Lightricks, a %100 bootstrapped company, scaled up to 18 employees in its first 18 month on profits. Its first product, Facetune, a powerful portrait editing application, became one of the world’s leading paid apps, selling millions of copies and reaching the #1 top paid app rank in over 100 countries. Lightricks has also served as Facebook’s case study for mobile user acquisition. Its products have been featured by Apple, Google, Amazon & Microsoft, including as one of Apple’s Best of 2013. As the company continues to grow, it remains focused on creating more state-of-the-art products in the field of mobile image processing, aiming to enable creativity by everyone.